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The Startup Equation: A Visual Guidebook to Building Your Startup by Ja-Nae Duane, Steve Fisher

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CHAPTER 6

If at first the idea is not absurd, then there is no hope for it.

Albert Einstein

The Big Idea

Simple, clean design was an obsession of Steve Jobs. His interest in design began with the style of architecture where he grew up and his love of the houses developed by Joseph Eichler. In an interview with his biographer, Walter Isaacson, Jobs shared his thoughts about Eichler’s designs.

“His houses were smart and cheap and good. They brought clean design and simple taste to lower-income people.” His appreciation for Eichler-style homes, Jobs said, instilled his passion for making sharply designed products for the mass market. “I love it when you can bring really great design and simple capability to something that doesn’t cost much,” he ...

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