CHAPTER 3
The best way to predict the future is to create it.
—Peter Drucker
The Six Forces of Change
The world is changing more rapidly than many people can keep up. As you build your startup, shifting macroeconomic trends will be extremely important to you. We call these the Six Forces of Change.
FORCE #1: THE ANYWHERE, LIQUID WORKFORCE
Globalization, technology, and economic influences all contribute to ever more rapid change. These and other factors are changing the way we work. The jobs being automated are the stable; well-paying jobs that workers expected would last until retirement. If you can define a job, you can probably outline it enough to outsource the job, either to a lower-wage worker elsewhere or to a computer. Instead of fearing ...
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