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The Startup Equation: A Visual Guidebook to Building Your Startup by Ja-Nae Duane, Steve Fisher

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CHAPTER 18

Do not follow where the path may lead. Go instead where there is no path and leave a trail.

Jonathan Swift

Choose Your Own Adventure

Growing up, Steve consumed books at a steady clip with weekly visits to the library. For a stretch of time, his favorite books were the young adult “Choose Your Own Adventure” novels. Usually a mystery or suspense story, these books pulled readers in and let them guide the story’s direction with choices. Based on your choice (e.g., “go out the door and run” or “turn and fight”), the reader would then turn to the directed page to continue the story.

It wasn’t unusual for a choice to lead to a spectacular death by misadventure. However, if you chose the right path, the story continued towards a “happy” ...

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