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The Startup Equation: A Visual Guidebook to Building Your Startup by Ja-Nae Duane, Steve Fisher

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CHAPTER 13

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Stuart H. Britt

Startup Marketing Alchemy

Ja-Naé’s drive to help millions of women fulfill their dreams of starting a business helped her start Wild Women Entrepreneurs (WWE), but it takes more than drive to succeed. It also takes marketing, but how do you market with zero budget?

Ja-Naé knew that her approach to marketing the Wild WE needed to focus on why she started the organization in the first place. Then, she got to work and experimented with every “free” resource at her disposal, eventually building fifty-five chapters in seven countries in less than nine months.

Though Ja-Naé found a solid marketing ...

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