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The Startup Equation: A Visual Guidebook to Building Your Startup by Ja-Nae Duane, Steve Fisher

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CHAPTER 12

Profit is good.

Dr. Karl Baehr

No Money, No Excuses

Building a startup will prove one of the hardest things you’ll do. It can feel like Sisyphus pushing the rock up the mountain. Just when you think you’re about to reach the top, you slide down to the bottom.

From friends and family to angels and crowdfunding, there are a number of opportunities to fit every type of startup. The biggest factor is knowing when to raise money, how much to ask for, and which funding types to pursue. You’ll discover the funding journey rarely follows a straight path, and you may find opportunities in unlikely places. We’ll discuss the wide range of funding elements within this chapter.

PICKING A FUNDING STRATEGY

Funding is an exercise in showmanship to ...

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