O'Reilly logo

The Startup Equation: A Visual Guidebook to Building Your Startup by Ja-Nae Duane, Steve Fisher

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 11

Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does …

Howard Schultz

The New Brand Order

When Ja-Naé and her team started Wild Women Entrepreneurs (Wild WE), they all agreed to make sure they created a place where women entrepreneurs felt safe to be themselves and talk about their failures as well as their successes. So, they set off to make sure every piece of branding conveyed to the entrepreneurial members that this was “their community.” No BS, no suits, no pretense. Just real women starting real businesses while living real lives. This passion and consistency of brand is what allowed Wild WE to grow to fifty-five chapters in seven countries in under a year. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required