Praise for The Starbucks Experience

“Yes! Starbucks has changed the way the world experiences coffee, but it has also done so much more—Starbucks has blown the doors off business, marketing, and even popular culture as usual. Dr. Michelli offers keen insights on the transformational power of Starbucks. Better yet, The Starbucks Experience makes that power accessible to all of us in business and life!”

—Dr. Jackie Freiberg,coauthor of Guts! Companies That Blow the Doors Off Business as Usual and NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success

“This book gives you a series of practical, proven ideas and strategies that you can apply immediately to build a more successful business.”

—Brian Tracy,author of Million Dollar ...

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