Book description
WAKE UP AND SMELL THE SUCCESS!
You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.
The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to
- Reach out to entire communities
- Listen to individual workers and consumers
- Seize growth opportunities in every market
- Custom-design a truly satisfying experience that benefits everyone involved
Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.
For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.
Table of contents
- Cover Page
- THE STARBUCKS EXPERIENCE
- Copyright Page
- Contents
- Foreword
- Acknowledgments
- Introduction
- PRINCIPLE 1: Make It Your Own
- PRINCIPLE 2: Everything Matters
- PRINCIPLE 3: Surprise and Delight
- PRINCIPLE 4: Embrace Resistance
- PRINCIPLE 5: Leave Your Mark
- A Final Word
- Bibliography
- Reader’s Guide
- Index
Product information
- Title: The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
- Author(s):
- Release date: October 2006
- Publisher(s): McGraw-Hill
- ISBN: 9780071709781
You might also like
book
The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
Discover the secrets of world-class leadership! When it comes to refined service and exquisite hospitality, one …
book
Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People
Lead Your Business the Starbucks Way Foreword by Herve Humler, President and COO, The Ritz-Carlton Hotel …
book
The Zappos Experience: 5 Principles to Inspire, Engage, and WOW
Make every day a WOW day for your customers, your staff—and your bottom line! “In your …
book
The Experience: The 5 Principles of Disney Service and Relationship Excellence
Bring Disney-level customer experience to your organization with insider guidance The Experience is a unique guide …