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The Stakeholder Strategy

Book Description

"The Stakeholder Strategy" presents a new approach to management that is focused on collaboration. The author illustrates relationship-building strategies with easy-to-grasp concepts from everyday life and lays out the steps a company can take to create a collaboration-friendly organization.

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Preface
  5. Acknowledgments
  6. 1. Why Build Collaborative Stakeholder Relationships?
    1. Stakeholder Collaboration versus Stakeholder Management
    2. Building Stakeholder Relationships
    3. Stakeholder Collaboration on the Ground
    4. Opportunities and Challenges
    5. A New Approach to Corporate-Stakeholder Relations
    6. What’s in This Book
  7. 2. Stakeholder Collaboration and the Bottom Line
    1. Are Socially Responsible Companies More Profitable?
    2. Direct and Indirect Links with Profitability
    3. A Business Case for Stakeholder Collaboration
    4. Building Relationships with Customers
    5. Building Relationships with Suppliers
    6. Building Relationships with Communities
    7. Building Relationships with Employees
    8. The Environment as Stakeholder
  8. 3. A Model for Corporate-Stakeholder Relations
    1. A Contracting Framework
    2. Systems Theory and Corporate-Stakeholder Relations
    3. VanCity Credit Union Builds Relationships with Micro Communities: A Case Study
  9. 4. A Guide to FOSTERing Stakeholder Relationships
    1. Finding the “Third Way”
    2. Definitions and Scope
    3. Six Stages in FOSTERing Collaborative Relationships
  10. 5. Corporate Mission, Values, and Ethics—A Foundation for Relationship Building
    1. Relationship Building As a Strategic Direction
    2. What Is a Social Mission?
    3. Corporate Values That Support Collaboration
    4. Creating an Ethical Corporate Culture
    5. Communicating Corporate Commitment and Values
  11. 6. Aligning Corporate Systems and Structures
    1. Why Align Systems Before Reaching Out to Build Relationships?
    2. Systems and Structures That Support Collaboration
    3. Internal and External Communication Systems
    4. Information Systems
    5. New Mind-Set, Skill-Set, and Organizational Support
    6. Risk Taking and Experimentation
    7. How Ready Is Your Organization?
    8. Identifying Gaps and Inconsistencies
    9. Organizational Transformation and Change Processes
    10. Why Is Dialogue Valuable in Developing Collaborative Stakeholder Relationships?
    11. Designing a Dialogue Session
  12. 7. Developing a Stakeholder Strategy
    1. Stakeholder-Focused Corporate Strategy
    2. What Is a Stakeholder Strategy?
    3. Assessing Stakeholder Relationships
    4. Informal Dialogue with Stakeholders
    5. Establishing Stakeholder Goals
    6. Setting Up Internal Structures
    7. Action Planning
  13. 8. Harnessing the Power of Long-Term Relationships
    1. Types of Collaborative Relationships
    2. The Context for Collaborative Action
    3. Challenges Involved in Collaboration
    4. Designing an Effective Collaborative Process
  14. 9. Social Accounting—An Essential Management Tool
    1. Review of Social Accounting Methods
    2. From Public Relations to Value Alignment: Different Methods for Different Purposes
    3. Problems with Social Accounting
    4. A New Management-Oriented Approach to Social Accounting
  15. 10. Stakeholder Audit: A Tool for Assessing and Improving Stakeholder Relationships
    1. Define the Purpose and Scope of the Stakeholder Audit
    2. Clarify Social Mission, Values, and Goals
    3. Perform Baseline Assessment and Gap Analysis
    4. Design a Social Performance Monitoring System
    5. Prepare a Stakeholder Audit Report
    6. Align Corporate Systems and Structures
    7. Stakeholder Auditing and Performance Management
  16. 11. The Future of Corporate-Stakeholder Relations
    1. It’s a New World
    2. What’s a Company to Do?
  17. Notes
  18. About the Author
  19. Index