Habit 3

Lead with creative choices

How to choose to be an inspiring leader

You’ll learn:

  • The nine principles of creative leadership, including:

    –  finding your purpose

    –  being self-aware and authentic

    –  pushing for perfection; and

    –  saying thank you

“A friend, a helper, a guardian, a facilitator, a … bastard!”Robert Tammaro, founder and creative director, Undercurrent Brands, when asked to define creative leadership

Sir John Hegarty, the creative co-founder of the legendary advertising agency Bartle Bogle Hegarty (BBH), makes it his business to meet with the 21-year-old graduates joining BBH to explain his leadership philosophy. He tells them:’ We are not like other businesses. We are an inverted triangle – and I’m ...

Get The Spark now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.