O'Reilly logo

The Soul of the Corporation: How to Manage the Identity of Your Company by John R. Kimberly, Hamid Bouchikhi

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 2. The Bright Side of the I*Dimension

Think of companies as diverse as IKEA, The Body Shop, Bang & Olufsen, Harley-Davidson, Southwest Airlines, Starbucks, Ben & Jerry’s, McKinsey, W.L. Gore, and Toyota. All operate in intensely competitive markets through increasingly commoditized products or services. Yet all are enduring global leaders in their respective industries. Unsurprisingly, these companies, and many others that share the same attributes, have generated a great amount of interest among managers, consultants, journalists, and management researchers. The “secret” of their enduring market leadership and economic performance has been explored in hundreds of books, articles, and case studies. This activity has created a “market” ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required