STRATEGY EIGHTAn Idiom, Axiom or Paragram Title
Like titles that employ names, dates and places, those built on familiar expressions exert an instant appeal. This strategy comes in two parts. First you'll explore the possibilities inherent in the idioms and axioms of everyday speech. Then you'll be encouraged to be inventive by giving one of those familiar expressions a twist.
I'd like to make a distinction between idioms and axioms. Under idiomatic, we can group such informal expressions as beyond belief, take it or leave it, no problem. An axiom—also called a maxim or proverb—is a self-evident truth based on common sense, widely accepted on its intrinsic merit: finders keepers—losers weepers or a stitch in time ...