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The Songwriter's Idea Book by Sheila Davis

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STRATEGY SEVENAn Antonym Title

Some Background

An antonym is a word opposite in meaning to another: hot is an antonym of cold. Antonyms make for memorability; that's why they're a favorite device of advertising copywriters. Madison Avenue has produced such memorable slogans as “Tide's in, dirt's out” Oldsmobile's “This is the new generation of Olds”; and Motorola's “The way we put things together sets us apart”. Similarly, songwriters have a knack for panning the antonym goldmine—then penning platinum standards.

Some Antonym Titles
Full Moon and Empty ArmsCome Rain or Come Shine
Hot N ColdSleeping Single in a Double Bed
New Looks From an Old LoverEverybody's Got the Right to be
Another Mr. Right Just LeftWrong
Last Thing I Needed First Thing ...

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