FOUR
The Currencies
How new impact currencies fuel the solution economy
World of Warcraft is one of the most massively successful video games of the last decade. The game has more than ten million players worldwide, a community larger than the entire population of Sweden.1 Its devotees pour hundreds of hours into building stashes of online gold, virtual experience levels, and quest objects, spending real-world dollars to purchase high-level characters or Warcraft gold.
The global GDP of virtual games such as World of Warcraft, according to market trading estimates, is as high as $28 billion.2 The third-party gaming services industry, providing microtasks such as gold farming, which employs an estimated hundred thousand workers providing player-for-hire ...
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