THREE
Business Models That Scale
Radical innovations in delivering public benefit
For many city dwellers, owning a car is a major hassle. You may use your car only occasionally, yet still have to fight for parking spaces and shell out a fortune for garage parking on top of your monthly car payments. As costly and inconvenient as owning a car is, it generally beats renting. Unless you live at an airport, you’re going to have trouble finding a rental car agency in the city. Once you do, then you get to wait in line and pay upward of $50 a day. You only need a car for a couple of hours? Doesn’t matter—it’s still going to set you back $50.
In many cities, though, there’s a way around this frustrating trade-off. Car-sharing services such as Zipcar ...
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