4.2. The buying decision

If you are not familiar with the details of the buying decision, you need to find the person or persons and request a full debriefing. To begin, you need to know:

  • What lines of business (LOBs) were involved in the negotiation process

  • Who the key contacts are in these LOBs

  • What business goals are being address by the latest software purchase

  • What expectations were set as part of the decision making process

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