3.8. Communicate and market the vision
While your software partners and vendors are capable marketers of their products, they are not in the best position to market your vision. Therefore, the business drivers behind a software purchase are often not communicated within a company. Sometimes it is the inventory of software purchased and not deployed that gets forgotten. This internal marketing and communication should be led by you, the Enterprise Business Sponsor, to create demand, interest, and promote success.
A key event that helps launch a large deployment effort is to host a deployment kickoff meeting. This meeting should take place soon after you close a software agreement. This event should introduce all of your stakeholders to the products ...
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