The Socially Savvy Advisor + Website: Compliant Social Media for the Financial Industry

Foreword

The world as you know it is being reshaped!

This statement couldn't be more descriptive of the Financial Services industry and the world of wealth management. Leadership teams around the globe are grappling with the rapid adoption of, increasing reliance on and relationship dynamics fueled by social platforms.

Facts called out in The Socially Savvy Advisor may have bordered on blasphemy in board rooms years ago. However, as author Jennifer Openshaw clearly points out, these behaviors are setting new rules of engagement. We live in a world where:

Fifty percent of investors…rely heavily on financial websites and blogs, ahead of financial newspapers and financial planners.

—ING Direct

Seventy percent of wealthy investors have restructured their investments…based on content found on social media.

—Cogent Mass Affluent 2014

Among “Under 40” HNWI, 40.5 percent cite social media as importance for accessing information and 36.3 percent for engaging with wealth managers and firms.

—RBC Wealth Management/CapGemini World Wealth Report 2014)

And these are changes I've seen firsthand. I have spent the past 15 years focused on digital technologies that disrupt, enhance, and create value for clients as they navigate their intricate relationships with financial institutions.

Having joined LinkedIn in early 2011 as Global Head of Category Development–Financial Services, I've watched the LinkedIn network grow threefold to over 313 million members today. Within this vast network, ...