About the Author
Traci Browne has been working in the trade show industry for more than 15 years, beginning as an exhibitor in the technology sector when shows like Comdex were in their heyday. Following that, she worked for a trade show marketing firm managing exhibits for major pharmaceutical and medical device companies.
In 2005, Traci started Red Cedar Publicity and Marketing and continued to consult on trade show strategy for clients in the health care sector. Red Cedar now produces business-to-business (B2B) educational conferences and trade shows. In 2010, Traci also started a trade show production company, Live Well Expos, LLC, with partner Debbie Anmuth-Hunt and now produces a regional consumer health and fitness show. In 2012, they ...
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