24. Show Floor Education
As a trade show producer, I love incorporating education on the show floor and a sponsor helps make it happen. Obviously, education should be taking place in your booth, but I’m talking about something much grander. A theater right in the middle of the show floor creates a buzz and keeps people in the exhibit hall. Many shows that have a conference component attached to their trade shows offer expo hall only passes. This brings in more attendees to visit the trade show, even if they cannot take the time to participate in the entire conference. It also allows more people to see the show floor if their budget does not allow them to attend the entire conference. But why should those attending only the expo portion be left ...
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