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The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers by Traci Browne

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21. Destination Concierge

If you find yourself lucky enough to be exhibiting at a trade show in the same town as your corporate headquarters, you might want to consider a destination concierge sponsorship. Your job, as the sponsor, would be to welcome visitors to your city and help them enjoy their stay. You would, in essence, become the city tour guide for the show’s attendees.

A sponsorship like this is beneficial to the show organizer because it provides her attendees with useful information about an unfamiliar city while taking much of the workload of providing that information off of her shoulders. Show organizers often use the services of the local convention and visitor bureau (CVB) to populate this area of local content on the show website. ...

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