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The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers by Traci Browne

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20. People Connector

One of the top three reasons people attend conferences and trade shows is to network. People want to get together with their peers and exchange ideas, make connections, find help, and sometimes even find a new job. Organizers tend to see this networking need as fulfilled just because they bring thousands of people together in one place. They stick attendees in a convention center or hotel and say, “There you go; now network.”

The problem is that a lot of people are overwhelmed in this situation. How do they meet the people they actually want to network with? It’s especially daunting when thousands of people are wandering around the event. A sponsorship designed to connect attendees to one another based on areas of interest, ...

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