O'Reilly logo

The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees by Mark McDonald, Anthony Bradley

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

The Path to Becoming a Social Organization

 

IN THE NEAR FUTURE, every company and organization will need to come to terms with the phenomenon of social media. Employees, customers, and other stakeholders will expect and demand it. This disruptive technology—and we’re only beginning to discover how disruptive it will be—promises to bring changes that can now be foreseen only dimly.

We hope we’ve convinced you that more will be required than the now-common practice of provide-and-pray, in which organizations simply make social technologies available with the expectation that good things will happen spontaneously. They won’t in almost all cases ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required