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The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees by Mark McDonald, Anthony Bradley

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Adapting the Organization

 

Loyola University, in Chicago, was founded in 1870 and is the largest Jesuit university in the United States. In 2008, it created Next Stop: Loyola, a collaborative community with members comprising, above all, newly admitted freshmen, as well as members of the current freshman class and the university. The school’s purpose was to help admitted students decide to enroll at the university. Next Stop was a place where they could share information about themselves, connect with other admitted students, participate in discussions, and complete the enrollment process. “Our approach is to engage the students in helping them ...

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