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The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees by Mark McDonald, Anthony Bradley

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Launching the Community

 

Gartner Inc. is the world’s largest information technology research and advisory firm with over sixty thousand clients in eleven thousand distinct organizations across the globe. Gartner recognized in social media a significant opportunity to serve its clients by fostering interaction among them around common IT challenges. Gartner believed a trusted collaborative environment populated with its content and facilitated by its analysts would be attractive to clients. Consequently, it created a collaborative environment called Peer Connect where clients could help each other answer difficult questions and gather around ...

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