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The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees by Mark McDonald, Anthony Bradley

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Developing a Strategic Approach to Community Collaboration

 

A global leader in selling, marketing, and distributing food products to restaurants, hospitals, schools, and other organizations had grown significantly through acquisition to well over one hundred distributors.

In 2010 the company’s leadership recognized that social media was being used across the organization among employees and between employees and customers. They knew of some successes and some failures in these efforts but, in fact, they knew little about how their organization was really applying social media or its effect on the business. They saw it as both a potential risk ...

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