PREFACE
Resources allocated, strategies drafted, tweets posted but the lord’s work is never done
This book is the first of its kind in the third and final wave of social media literature. It is targeting professionals like you, who work for organizations that already use social media and have been doing so for a while.
I was in your shoes about 18 months ago. I worked as a consultant for a subsidiary of a British media conglomerate when they asked me to review their social media strategy. In my case, it turned out that this so called strategy was pretty undefined. Their execution mainly focused on blogging and the method of measuring the return was rudimentary to say the least. When it became clear that this company was barely scratching the surface of what they could achieve with social media I had a very strong intuitive feeling in my stomach that this was an amazing opportunity for me to really make a difference.
Whatever your continent, industry, company size, current degree of social media adoption or job title, the purpose of this book is to inspire you to see your situation as I saw mine. It will give you the tools to make a difference to your organization’s social media strategy development and delivery going forward. In addition it will also give you further intellectual support and the confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for additional investments from your leadership team.
Why I Created This ...
