Chapter 22
DESIGN THINKING AND SOCIAL MEDIA
Why Lean and Six Sigma isn’t enough anymore
In Short
- Why most executives are not fit to meet the challenges posed by social media.
- How creating experiences for consumers can open new doors.
- What the concept of design thinking can do for your social media strategy.
Overview
In this chapter Johan Bergelin based in Stockholm, currently Strategic Digital Director at Rewir and previously management consultant with Capgemini, will focus on the way leadership in organizations will need to change to meet the demands of a new kind of consumer that is armed not only with online technologies but also with a radically different mindset than generations before them.
In a digital world driven by social media, experiences will be your next differentiating edge and the efficiency driven leadership style of today will not be able to cope in creating those. To succeed you need a leadership style that celebrates creativity across your entire company, you need design thinking.
Johan Bergelin was once one of the most influential male fashion bloggers in Sweden, but has since then moved on to think strategically on the topics that made the blog so successful. Now he helps Swedish blue chip companies, primarily in the telecom and financial sectors, to succeed in an increasingly digital world designing branding strategies both for B2B and B2C companies.
I believe that the common denominator for successful companies in social media is ability to deliver ...
