CONCLUSION
As you might recall from my introduction I set out to create the book that I wish had been available when I was in your position. A book for people that work with social media on a daily basis, within organizations that adopted social media a long time ago, but that felt there is an opportunity to do it more or do it better and needed some serious inspiration and advice.
Over the past pages we have read the thoughts of and results created by some of the most progressive social media practitioners around. I hope reading this book has been as rewarding for you as developing it was for me. Every new page submitted by a contributor was like opening Christmas presents that I unwrapped as quickly as I could. While reading I was continuously asking myself: how could I apply this to my own social media work, how does this relate to my employer, my client and my own understanding of the potential business application of social media?
Among what we have learnt there are some key points that really speak to me namely:
- The need to continuously question my social media strategy, as we accumulate more learnings, as new social media channels come and as our competitors get more sophisticated with their social media.
- Always assign an ROI target for each social media endeavour, don’t be afraid to hold it accountable for our time.
- Social media can’t be the responsibility of the marketing department alone if we want to make it scalable and win us new business.
In fact I ...
