INDEX
academic journals
Adeyeri, Eb
advocates
B2B
brand fatigue
brand mutualization
Generation S
LIIPs
QIIPs
staff as
VIIPs
see also influencers
agile businesses
Amazon.com
Apple
ARM
Asian markets
adoption trends
by country
infographics
microblogging in China
online dating
online gaming
the social media discussion and
the social media scene
tapping into
Australia
authenticity
Aviva case study
B2B see business-to-business (B2B)
Baidu
Bergelin, Johan
Bernstein, Harry
best practice management approach
bike design example
blogs and blogging
ARM case study
Asian markets
Dell case study
ethnocentric bias
Evans Cycles case study
GSK case study
Kodak case study
LIIP advocacy
Sage case study
VIIP advocacy
see also microblogging; Twitter
books, ethnocentric bias
boyd, danah
brain processes
creativity
design thinking
brand advocates
brand building through design
brand engagement
brand fatigue
brand message cohesiveness
brand mutualization
branded content
best practices
definition
earned media channels
influencers
Kanon Vodka
mechanics of distribution
media consumption patterns
owned media channels
paid media channels
product placement compared
branders
branding
corporate
personal
Breene, Tim
Brown, Tim
bulletin boards (BBS)
business communicators
business engineering
industry life cycles
social business
social business strategies
business-to-business (B2B)
advocacy
ARM case study
Kodak case study
Royal Philips Electronics case study
Sage case study
call centres
Carroll, Ged
case studies, use of
change
organizational
social
see also Asian markets
Chief Listening Officers (CLOs)
Chief ...
