The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment

“This book demystifies social media, explains useful measuring tools and suggests different ways to make data-driven decisions on social media investments. For companies considering social media or new to it, it provides a clearly written, easy to follow, practical introduction. For companies with an established social media presence, like Electrolux, it provides simple, matter-of-fact ways to explain social media impact to others within the organization.”

MayKay Kopf, Chief Marketing Officer, Electrolux

“Social media has gone from curiosity to critical business communications tool. However many companies still aren't applying meaningful measures to their social media strategies. Holloman's latest book offers practical social media ROI advice and is packed with real-world examples that will benefit companies of all sizes.”

Jeremy Woolf, Global Digital and Social Media Lead for Text100 Global Communications

“Business has gone social media crazy, but measuring ROI is still something of a Holy Grail – how do you do it, how do you prove the value of your activity on the bottom-line and how do you use the feedback to convince the social media detractors in your organization? Christer's book lifts the lid on this ‘dark art’, explains why it matters and offers real hands-on guidance to implementing meaningful ways for measuring ROI.”

Paul Beadle, Head of Social Media, Nationwide Building Society

“This is a solid introduction to measuring the impact of social media; an essential element for ...