The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment

Acknowledgements

I dedicate this book to (in alphabetical order):

Aaro Murpy, Adam Regan, Anders Hallsten, Andreas Mentzer, Besfort Williams, Christoffer Harlos, Dan Jexin, Hugh Currie, James Baker, John Philip, Jonathan Touvinen, Kaj Alftan, Lary Rutzenholtsz, Ludvig Freij, Quim Cosp, Robert Downer, Robert Malton and Stefan Kuris.

You have made quite an impression on me, I feel privileged to have made your acquaintance.

Thanks for all the many happy memories so far, and all those still to come!