Rentokil – Crisis Management
Turning a Crisis into an Opportunity for Change
Social media is fluid, fast moving and impossible to predict. Having a robust crisis management strategy in place before commencing with any online activities is essential and empowers employees to respond quickly.
Speed can often mitigate something potentially damaging, but having clarity on what detractors are saying and where they are commenting about your brand can help steer you through troubled waters. Building a loyal following of promoters can help shout down the detractors but being open and honest is always the best approach.
Published articles on the internet tend to stay out there ad infinitum and can follow you around for a very long time. After a ...