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The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy by Christer Holloman

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21

Getty Images – Socialize your Products

The Feed by Getty Images: Using Innovation to Socialize Products

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As social media becomes a more established way to communicate with present and prospective customers, businesses can be more innovative than ever on emerging platforms. By socializing products, as Getty Images has done, businesses can gain customers, increase brand engagement and show themselves as leaders in their field.

Executive summary

Overview

Through innovative new technology, Getty Images has been able to showcase its award-winning editorial imagery across the social sphere. The company now has the ability to listen to social conversations and automatically return relevant trending images almost instantaneously, giving consumers timely, engaging content.

Key findings

  • High quality editorial images can now appear on Getty Images' social media platforms just minutes after creation.
  • Social conversations can be listened and reacted to, with images of trending topics returned in real time.
  • Getty Images can now be at the centre of conversations – predicting and tweeting trends almost instantaneously.

Recommendations

1. Be innovative: don't be scared of trying something new.
2. Pick your team wisely. Use the most knowledgeable and passionate people, and if possible try to limit the number of people involved to keep communication tight.
3. Think about whether or not you are ...

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