Allianz – B2C Selling
How Allianz Your Cover Utilized Social Media to Boost Brand Reach and Achieve Significant Sales Growth
Allianz Your Cover saw huge opportunity in the prolific nature of social media in helping to achieve brand reach to support sales growth. The company also used social media to extend the life of PR campaigns and enhance customer relationship management (CRM) activity.
Part of Allianz Insurance plc, one of the UK’s largest insurers, with more than 100 years of heritage, Allianz Your Cover was a relatively unknown direct to consumer brand. In order to communicate the company's unique proposition, build consumer trust and nurture customers and prospects, they invested substantial portion of their marketing budget in social media.