Dell – Building Advocacy
How Dell Builds Advocacy through social Media Engagement
Dell's Social Think Tank programme brings together the most social, vocal industry leaders to discuss trends, challenges and best practices around key trends.
The programme has held events in five countries over the last four years with online influencers across topics including education, cloud computing and evolving workforce.
An example of the Social Think Tank format was the day of Innovation in Education at Massachusetts Institute of Technology (MIT), Boston, in September 2012. Educators, parents and students came together to discuss the impact of technology on education in an open format that was broadcast to the world through a livestream.