You are previewing The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy.
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The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy

Book Description

The inside information that marketers and social media practitioners have been dying to get their hands on...

It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts—i.e., folks like you who are responsible for delivering their companies' social media strategies?

Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, The Social Media MBA in Practice provides you with detailed examples of the social media strategies in place at ADP, Allianz, Barclaycard, Cisco, Confused.com, Dell, Electrolux, F5, Getty Images, giffgaff, Go-Ahead Group, HCL, Hobart, Honda, Israel Foreign Office, LivingSocial, Macmillan, Nationwide, NHL Minnesota Wild, Nokia, Play.com, PwC, Rentokil, Sony Mobile and Xerox.

This book offers:

  • The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully.

  • Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately.

  • Covers all-important strategic social media activities - from improving relationships with customers to generating more sales, product testing to team building.

Table of Contents

  1. Cover
  2. Title page
  3. Copyright page
  4. Acknowledgements
  5. Preface
    1. Who is this book for?
    2. How cases were selected
    3. How the cases where developed
    4. What's next?
  6. Hall of Fame
  7. Part I: Set-Up
    1. 1: Nationwide – Creating Senior Leadership Buy-In
      1. Executive summary
      2. Background
    2. 2: Honda – Creating a Centre of Excellence
      1. Executive summary
      2. Background
    3. 3: Cisco – Social Media Center of Excellence
      1. Executive summary
      2. Background
  8. Part II: Social Media Strategy
    1. 4: Nokia – Delivering Social Media Strategy
      1. Executive summary
      2. Background
    2. 5: LivingSocial – Getting Social in B2B
      1. Executive summary
      2. Background
  9. Part III: Social by Department
    1. Across Departments
      1. 6: Macmillan – Social Beyond Marketing
        1. Executive summary
        2. Background
      2. 7: F5 – Social Across Departments
        1. Executive summary
        2. Background
    2. PR and Marketing
      1. 8: Israel Foreign Office – Social in Hostile Environments
        1. Executive summary
        2. Background
      2. 9: Confused.com – From Content to Profit
        1. Executive summary
        2. The background
      3. 10: Xerox – Help Clients go Social
        1. Executive summary
        2. Background
    3. Sales
      1. 11: ADP – B2B Selling
        1. Executive summary
        2. Background
      2. 12: Dell – Building Advocacy
        1. Executive summary
        2. Background
      3. 13: Play.com – Monetize Big Data
        1. Executive summary
        2. Background
      4. 14: Hobart – B2B Community Building
        1. Executive summary
        2. Background
      5. 15: Allianz – B2C Selling
        1. Executive summary
        2. Background
    4. Customer Services
      1. 16: giffgaff – Customer Support by Customers
        1. Executive summary
        2. Background
      2. 17: Go-Ahead – Customer Service
        1. Executive summary
        2. Background
      3. 18: NHL Minnesota Wild – The True Value of a Fan
        1. Executive summary
        2. Background
    5. Product Development
      1. 19: Barclaycard US – Customer Collaboration
        1. Executive summary
        2. Background
      2. 20: Sony Mobile – Managing Quality Control
        1. Executive summary
        2. Background
      3. 21: Getty Images – Socialize your Products
        1. Executive summary
        2. Background
    6. Innovation
      1. 22: PricewaterhouseCoopers – Crowdsourcing
        1. Executive summary
        2. Background
      2. 23: Electrolux – Internal Crowdsourcing
        1. Executive summary
        2. Background
    7. HR
      1. 24: HCL – Social for HR
        1. Executive summary
        2. Background
    8. Future
      1. 25: Rentokil – Crisis Management
        1. Executive summary
        2. Background
  10. Index