Tips, Techniques, and Tactics

Creating Your Own Video

Vlogging can be as easy as using a cell phone with built-in video capabilities. However, while you can certainly use your cell phone, as famous blogger Robert Scoble does occasionally, starting with this level of quality is not recommended.

Buy or borrow a video camera, and just start shooting some video. While shooting a comprehensive video is more involved than recording your voice in an audio podcast, getting something worth watching is not that hard, especially if there is good content—a valuable takeaway for your viewers.

Script Your Thoughts

It’s always best to script your thoughts, or at least organize them as a list of bullet points. One suggestion for recording a video is to first create a Keynote presentation (PowerPoint, for non-Apple users). Position the monitor behind the camera or print the slides and tape them where you can speak to them while recording. Directly reading a script is the worst thing you can do.

Don’t attempt to record too much at one time. If you can get through a slide, say “cut,” take a deep breath, and start fresh with a new slide. If you are one of those people lucky enough to be able to just start talking, then by all means, do that. The bottom line is to do whatever you are most comfortable with; you will come across as confident in the video. Your audience will mirror whatever your emotions are. If you are having fun, they will have fun as well.

Be sure to remember to record your introduction: ...

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