Conclusion
It’s truly worth your effort to take some time to understand how easy and effective it is to download audio podcasts and music. You’ll find that there is great ROI to uploading your podcasts, so that others are exposed to your professional thoughts, and can respond in kind.
Creating your new podcast is one thing, but making it available to your customers, prospects, and employees is quite another. It doesn’t do you any good if you have captured your best ideas on audio but no one gets to hear them. So, share your ideas with the world. Upload your podcasts to iTunes and Podbean, and get your material out there. Embed your podcasts on your website and blog site. Simply by creating a library of audio files with a great WIIFM content value will allow your customers and prospects to view you as an industry expert.
Consider your own reaction when you type an individual or company name into a search engine like Google, and see page after page of search results return. You immediately know that this person or firm has a widespread presence on the web. Seeing these dozens of pages of results—including web pages, blog pages, photographs, audio podcasts, and YouTube videos—prompts you to view this party as an industry expert. Now, isn’t that how you want your customers and prospects to see you?
To hear all of the Expert Interviews, go to www.theSocialMediaBible.com.
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