The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

To-Do List

• Try iTunes.
  Go to www.Apple.com,
  
  and download iTunes for your Mac or Windows platform PC. Try it, even if you don’t plan on buying and downloading music. See how the interface works. Refer to the previous chapter on podcasting, create a podcast, and try to upload your new podcast to iTunes. Get in the game. It really is here to stay, and the more you know, the more you can participate.
• Try a podcast hosting site.
  Try using a podcast-hosting site such as Podbean. It really is easy to use; RSS syndication is just a one-click process, it’s compatible with iTunes—and best of all—it’s free! Just use your PC’s built-in mike (or buy one for $8), open your sound editing software, and record your thoughts on your profession or other subject matter of interest to you. Think about the WIIFM (What’s in It for Me?), from your customers’ and prospects’ point of view. What can you tell them in 10 minutes or less that is important to them? This way, they come away from listening to your podcast message with something of value. If you can give them that, then they will keep coming back, refer you to trusted colleagues, and perceive you as an industry expert. All this builds trust, loyalty, and revenue.