Conclusion

As long as your podcasts have a strong WIIFM, your listeners will keep coming back for more. The more you podcast, the more quality content and contributions you will provide to your followers, listeners, and customers. Keep podcasting, because it helps to build your trusted network; your customers and followers will perceive you as an industry and subject matter expert; and when it’s time to buy, you will be the one they think of first. It’s free, it’s easy, it’s fun—so do it!

To hear all of the Expert Interviews, go to www.theSocialMediaBible.com.

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