The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

To-Do List

• Podcast.
  Go forth and podcast, often. Go and be creative! It’s easy and free! Just try it. You will surprise yourself how good you are.
• Do not covet thy neighbor’s copyrights.
  Be careful not to take or use something that belongs to someone else. Creating a five-second song is really easy. There are even royalty-free sound bites and music you can use called pod-safe music.
• Experience sound editing.
  Sound editing sounds scary, but it is really easier than you think. Many good editing software packages either come free with your computer or can easily be downloaded from the Internet.
• Do not spend a lot of money.
  Unless you really want to get into podcasting, don’t spend a lot of money doing it. Remember in this one case that “good enough” might actually be good enough.
• RSS feed your podcasts.
  By RSS feeding your podcasts, you are making them available to literally millions of potential listeners. You can learn more about RSS (Really Simple Syndication) in Chapter 17, RSS—Really Simple Syndication Made Simple.
• Upload your podcasts to iTunes.
  Be sure to upload your podcasts to iTunes. Tens of millions of people search iTunes every day looking for content that might be similar to yours. Be sure to follow their guidelines to ensure your podcast’s success. And keep in mind that if your podcast falls into the educational category, you should upload it to the iTunes University.
• Keep your podcasts brief.
  Most people only have about a seven-minute attention span for ...