The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

What’s in It for You?

The most important feature of photo sharing is that it’s fun! Showing pictures to others is about sharing your memories with family members, friends, and colleagues. It’s fun to display and remember your Christmas party guests, your coworkers at your promotion dinner, your child’s school play, or the birth of your new son. It’s also enjoyable to recall those moments with your friends and family—wherever they are in the world. Additionally, there is something to be said about having all of your photographs organized into groups, sets, categories, events, and albums online where you can look at them anytime you wish—instead of having all of your memories stuffed in a shoebox in your closet or under your bed.

However, since this book focuses more on utilizing social media for business than for fun, let’s play “What if?” What if a prospect you were trying to land was doing some research on your product and went to Google Images, Flickr, or Photobucket and searched for either your trademarked name or a generic description of your product—and he found photo after photo? What if your prospect was preparing a budget presentation and needed photos of your type of product to secure funding, and his search consistently led him to your website or photo sharing site? Wouldn’t you or your company be perceived as the best-in-class expert in the field?

FIGURE 8.1 Sedona, Arizona

Now, imagine that your prospects were conducting just a general search—as they might do during ...