The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

What You Need to Know

Cunningham and Bo Leuf—coauthors of The Wiki Way: Quick Collaboration on the Web—describe the wiki this way:

• A wiki invites all users to edit any page or to create new pages within the wiki website, using a plain vanilla web browser without any extra add-ons.
• Wiki promotes meaningful topic associations between different pages by making page link creation almost intuitively easy, and showing whether an intended target page exists or not.
• A wiki is not a carefully crafted site for casual visitors. Instead, it seeks to involve the visitor in an ongoing process of creation and collaboration that constantly changes the website landscape.

A wiki’s ease of use lies in the fact that it allows documents to be collaboratively written using a web browser. While the wiki website is called the wiki, a single page is called a wiki page—which consists of user-generated content and hyperlinks to other articles, wiki pages, and external websites.

Editing and Creating

Wikis allow the users to easily generate pages with the click of a button from any web browser. The name of the wiki is condensed into a page title where spaces and some special characters are removed. This type of titling is called Camel Case. To see the Camel Case title of the wiki page called Matt Mullenweg—cofounder of WordPress—on The Social Media Bible website, go to the clickable link on www.thesocialmediabible.com/2008/08/29/matt-mullenweg-founder-ceo-of-wordpress.

Simple Markup Language Tools

The ...