The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

Conclusion

Blogging is by far the easiest and most effective way to communicate with your customers and prospects. Starting your own blog is as simple as going to WordPress, creating an account, selecting the New Post button, typing your thoughts, and hitting Publish. That’s really all there is to it. Please give blogging a try. It really only takes 15 to 20 minutes once a week, and is as easy as typing a half page in a standard word processor. By blogging, you create links through which your prospects can find you, you generate “Google Juice,”1 you position yourself as an industry leader by providing the latest information in your field, you allow for a two-way conversation, and you build trust.

Once you have created a few posts, use all of your other forms of communication to promote your new source of information to your customers and prospects. Soon, the numbers will begin to grow, your “link love” will increase—and the industry will be waiting to hear your next insights.

To hear all of the Expert Interviews, go to www.theSocialMediaBible.com.