What You Need to Know
A blog—or web log—is a website that is maintained by an individual with regular entries or posts that include commentary, thoughts, and ideas, and may contain photos, graphics, audio, or video. Posts are most often displayed in reverse chronological order. Most blogs provide news and content on a specific subject, while others operate as personal journals. Blogs usually have text, images, video, and links to other blogs and websites that relate to the blog’s subject matter. One of the most important features of a blog is the reader’s ability to interact with the author through comments. While most blogs are made up of text, many bloggers prefer to add art (creating an artblog), photographs (a photoblog), sketches (for a sketchblog), music (or musicblog), audio (creating an audioblog—see Chapter 9, Talking about the Podcast (Audio Create)), or a podcast blog. And just like podcasting can mean either audio or video, blogging refers to anyone who writes an opinion about something.
A blog can be personal- or business-related. Business blogs can be used for internal communication to employees, or designed to be viewed by the public. Blogs used for sales, marketing, branding, PR, and communicating with customers and prospects are often referred to as corporate blogs.
Blogs can fall into a number of different categories. One kind provides a feature called a Question Blog—called Qlogs—in which readers can submit a query through a comment, submission form, or e-mail. ...
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