To-Do List

  • Understand your prospect or customer.
    Have a firm grasp on what’s important to them, what they are looking for, and what they expect to take away from your site. Only then will you understand how to create content that will really draw them in.
  • Understand the different sales funnel phases.
    By recognizing the different phases that your prospect or client undergoes, you can develop specific web pages—and corresponding titles—that address their particular needs.
  • Implement metrics.
    Really, if you can’t measure it, you can’t manage it. If you don’t look at the numbers, you will never know if something you are doing is effective or a waste of your time. Once you have some analytics in place, test different ideas, layouts, taglines, headings, bullets, images, colors, and copy. Go with what works, and remember that this is a continuous process.
  • Understand the different conversion definitions.
    Understand the different definitions of conversion you have for each and every page, and design each page specifically to attain that desired conversion.
  • Set specific measurable goals.
    Set realistic and measurable goals for your web pages. This way, when you track these numbers, you will know when you are successful.
  • Remember that content is king.
    Whether it’s search engine optimization, stickiness of your page, or how well your page converts, it’s all about content. If your content is valuable and meets the expectations of your prospects, then they will become engaged and most ...

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