The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

The Five Steps to Social Media Success

The Five Steps to Social Media Success are synergistic, in which the total is greater than the sum of its parts, or the success you will realize is greater than the work necessary to complete your plan. This is true because the plan is comprehensive and because social media is incredibly effective.

The Five Steps to Social Media Success include:

Step 1: Analyze Your Existing Media—In this step, I ask you to list every marketing plan, strategy, and campaign you are currently executing. I want you to look at expenses and the number of new customers that that strategy generates. Then divide to determine your “Cost of Customer Acquisition.”

Step 2: The Social Media Trinity—This step asks you to push aside all of the social media noise and hype and focus on the three most important categories of social media: blogging, microblogging, and social networks. Get into the weeds with these three. I’ll show you the payoff.

Step 3: Integrate Strategies—Step 3 discusses how you need to completely integrate The Social Media Trinity into your existing marketing strategy, in detail.

Step 4: Resources—“Where do I find the resources to implement this totally new strategy?” is the most-asked question I get at my keynotes from the one-person shop all the way up to the Fortune 500. I’ll show you the answer.

Step 5: Implement and Measure—This final step is how you can implement your successful social media strategy plan and includes a very important part of ...