The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

Part II—Strategy

In the Part II, Strategy, section of the first edition of The Social Media Bible, we took a more academic approach to developing a strategic marketing plan for you and your company. We discussed the age-old SWOT analysis, the four pillars of social media application, and gave the reader exercises to perform. While all of that information and that type of approach is completely valid and useful, you asked that I get down and dirty and give you exactly what you need to develop a successful strategy plan; no more, no less. In this edition, the entire third book has been replaced with The Five Steps to Social Media Success. While it looks like there are only five steps to developing a successful strategy, there is still quite a bit of homework you will need to do to ensure the success of your strategic plan. The amount of work you wish to put into developing your plan will determine the level of your plan’s ultimate success. Like most everything else, you will get out of it what you put in to it.