Conclusion
The reality is, if you want to incorporate social media into your marketing, sales, public relations, and communications plan, you can. The resources are there. You may have to be a little creative in where you find them. You may also have to educate upper management to the effectiveness of the combination of conventional and social media marketing. You may have to reprioritize your activities and you may have to look at marketing a little differently. When you do finally implement your phase one strategy and realize the ROI and effectiveness of adding social media, you will be hooked like I am.
Let’s go to the final step and talk about implementation and mea-surement.
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